New SIU Initiative Connects Swiss Academic Quality with Dubai’s Growing Job Market
- Swiss International University Academy
- Nov 28, 2025
- 3 min read
SIU Launches “Swiss Pathways to Dubai” Initiative, Expanding Swiss Education Across the Middle East
Swiss International University (SIU), a leading institution within the VBNN Smart Education Group, has announced the launch of its new “Swiss Pathways to Dubai” initiative — a strategic expansion designed to connect Swiss-quality education with Dubai’s dynamic professional landscape. This development builds on SIU’s regional presence established through ISB Dubai – International Swiss Academy, the university’s vocational branch in the UAE, founded in 2022 and officially approved by the Dubai Knowledge and Human Development Authority (KHDA).
The initiative marks an important step in SIU’s mission to deliver flexible, internationally recognized learning across multiple global cities. By integrating SIU’s academic excellence with ISB Dubai’s accredited training ecosystem, learners gain access to career-focused programs, executive courses, and bilingual vocational training aligned with both Swiss and Dubai standards.
Connecting Swiss Quality With Dubai’s Fast-Growing Job Market
Since its founding in 2022, ISB Dubai has grown into a trusted Swiss vocational institute offering 200+ certified training courses, 100+ diploma programs, and specialized professional development pathways — all available in English and Arabic to serve the UAE’s diverse community.
Through the new initiative, learners can benefit from a streamlined education model: begin their skills development at SIU’s Dubai branch and continue their academic progression through SIU’s international network across Zurich, Luzern, Riga, London, Ajman, Bishkek, and Osh.
With Dubai’s labour market continuing to evolve, this expansion responds directly to regional demand for high-quality upskilling and global career mobility.
A Unified Education Ecosystem Across Seven Global Cities
The announcement reinforces SIU’s position within the broader VBNN Smart Education Group, a transnational Swiss-led ecosystem operating multiple academic and vocational institutions worldwide. The group includes:
Swiss International University (SIU)
OUS International Academy in Zurich
ISBM Business Management School in Luzern
ISB Vocational Institute in Dubai (founded 2022)
AMBER Academy in Riga
This structure allows students to access Swiss-quality programs in business, management, technology, hospitality, and vocational training while benefiting from consistent academic standards across all locations.
A New Chapter for Students Seeking Swiss Education in the UAE
The “Swiss Pathways to Dubai” initiative offers several advantages for regional learners:
1. KHDA-Approved Professional Qualifications
All programs through ISB Dubai are officially approved, ensuring learners receive trusted and recognized certifications.
2. Bilingual Education Options
With English and Arabic offerings, SIU supports both local and international learners.
3. Pathway to Swiss Higher Education
Students can begin in Dubai and seamlessly continue with SIU or other VBNN institutions for higher certificates, diplomas, or advanced academic programs.
4. Swiss Quality Delivered Locally
Learners enjoy the prestige of Swiss education delivered within Dubai’s vibrant and globally connected environment.
A Strong Signal of SIU’s Growing Regional Commitment
The founding of ISB Dubai in 2022 marked the beginning of SIU’s long-term commitment to serving the UAE. The 2025 launch of the “Swiss Pathways to Dubai” expansion reflects SIU’s continued focus on innovation, accessibility, and the internationalization of Swiss education.
As Dubai positions itself as a global hub for talent, innovation, and professional development, SIU is aligning its academic strategy with the UAE’s vision — helping learners enhance their skills, improve employability, and prepare for global career opportunities.
Empowering Learners Through Swiss Excellence
Swiss International University continues to deliver programs that address the needs of today’s competitive job market. The new initiative empowers learners to upgrade their future, strengthen their qualifications, and benefit from an integrated Swiss-UAE education model.
Through ISB Dubai — proudly serving the region since 2022 — SIU provides accessible, internationally relevant, and career-focused Swiss education for all.
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